The arrival of national spray-tanning brand goGLOW in Sherman Oaks provides Los Angeles residents with a new luxury option for achieving a healthy, radiant glow for holiday gatherings. The brand's first California location introduces a skin-first approach to sunless tanning that emphasizes clean ingredients and personalized service, aligning with increased demand for beauty services during Thanksgiving, Christmas parties, and end-of-year celebrations.
Inside the modern studio, trained Glow Artists create custom airbrush tans using clean, skin-hydrating formulas specifically blended to match each client's skin tone. The result is a natural, bronzed finish that avoids the streaks, odor, and orange undertones common with traditional spray tans. The brand's commitment to skin health is reflected in its vegan, paraben-free formulas infused with antioxidants and botanicals.
A Grand Opening Celebration is scheduled for December 5 from 12 p.m. to 3 p.m., featuring live demonstrations, giveaways, and the debut of the brand's new Glow Bar concept that blends luxury skincare and beauty services. Founder Melanie Richards and President Tori Johnston will attend the event, where guests can learn about holiday gift card options and seasonal membership programs.
Founder and CEO Melanie Richards emphasized the brand's alignment with California beauty standards, stating the company aims to provide a glow that's as healthy as it is beautiful without sun damage. The Sherman Oaks studio represents the first of several planned California locations for the growing brand, which has built a national following with its eco-conscious approach. More information about the Sherman Oaks location is available at https://www.goglow.co/sherman-oaks.
The opening adds to Sherman Oaks' evolving beauty landscape, joining other wellness-driven, eco-conscious beauty spaces in Los Angeles. goGLOW's expansion into California reflects growing consumer preference for beauty services that prioritize skin health while delivering aesthetic results, particularly during the holiday season when appearance concerns typically increase. This development matters because it represents a shift in the beauty industry toward services that combine luxury aesthetics with health-conscious formulations, responding to consumer demand for safer alternatives to traditional tanning methods while capitalizing on seasonal beauty trends.
