Paul Davis West LA has appointed Oliver Optican as its new Marketing Strategy Lead, a move designed to accelerate the company's growth and brand recognition in the competitive Los Angeles market. Optican, who previously founded the successful agency Optican Edge, will oversee all marketing strategy, brand development, digital communications, and growth initiatives for the West LA territory. His appointment represents a strategic investment in marketing leadership as the company seeks to expand its market presence in property damage restoration, construction, and emergency response services.
Optican brings a proven track record of generating rapid demand and building brands, having started his career at Preferred Roofing where he was instrumental in brand growth and lead generation. His experience includes launching marketing initiatives, creating widespread campaigns, and managing website strategy, sponsorships, content, and large-scale lead programs. After his tenure at Preferred Roofing, Optican launched his own creative marketing agency, Optican Edge, which specialized in working with home improvement companies, service businesses, and growing brands. The agency gained recognition for delivering tangible results through lead generation, branding, content creation, digital advertising, and marketing systems designed for speed.
Now, Optican is bringing his entrepreneurial energy and marketing expertise to Paul Davis West LA, a company already established as a leader in property damage restoration. In his new role, Optican will not only lead marketing strategy but also play a major role in developing new sponsorships, community outreach programs, digital content, real estate industry relationships, and large-scale sales enablement efforts. Paul Davis West LA specializes in water, fire, mold, and disaster recovery services for both residential and commercial clients throughout Los Angeles, having built a reputation for integrity, craftsmanship, and rapid deployment.
The appointment signals Paul Davis West LA's commitment to aggressive growth and market expansion through strategic marketing leadership. With Optican's background in building successful campaigns and systems for service businesses, the company aims to strengthen its position as one of the most trusted restoration partners for homeowners, property managers, insurance carriers, and real estate professionals. More information about Oliver Optican's background can be found at https://olieopt.com.
